Pressure Makes Diamonds

DES 121 Type and Communication Design || Professor Cielle Charron

Pressure Makes Diamonds

DES 121 Type and Communication Design || Professor Cielle Charron

    I created this with the objective of creating text that appeared to be what it says. I made the text "DIAMONDS" appear like diamonds by adding facets to the interior of the outlined letters and using a diamond for the O instead of the letter. My kerning was uniform throughout the text, and the spacing was as close as I could get it. In order to emphasize the word diamond, I made it appear like what is described, but I also made it the only word that did so. Whereas "Pressure" and "Makes" were the same height, weight, and width, this makes the reader focus on the word that is different and therefore the subject of the piece. 
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